Hi!

I’m Maris and I’m a digital strategist.

Maris Passarelli - Digital Strategist - Berlin - smiling with her chin resting on her hands, wearing a striped shirt.

I turn ideas into digital projects tailored for you

And I use AI to automate the process

From AI coaching to automated tasks—I’ll be listening, understanding how you work, and delivering a custom setup that fits you perfectly. No more squeezing into systems that don’t fit. Let’s build one that lets you flow.

I take clients from vision to impact by guiding them on these steps

  • I’ll help you shape your idea by exploring and defining your needs and goals, envisioning the right solution, and mapping out the digital journey. From there, I guide you through strategy, planning, setup, and tailored AI—always aligned to you.

  • In the planning stage, we’ll define how to do what, when, and where—translating it into an actionable plan that fits your way of working. Together, we’ll craft the right strategy, messaging, and tools, and I’ll help you design a clear step-by-step roadmap with tasks, assignees, timelines, and budgets all mapped out for you.

  • In the setup stage, I’ll help you build the structure you need to move forward. From selecting and testing AI tools to creating graphics and assets, we’ll make sure everything is in place and ready to run.

  • In the digital world, testing and assessment are key. I’ll support you in reviewing what’s working and what can be improved—so you can stay focused on what you do best.

Want to learn more?

This is what you’ll find below

Who do I work with?

SOMETIMES

small is better

Freelancers

Individuals

Non-profits

Businesses

Behind the scenes

I’m so excited to tell you more about me!

I’m a creative mind shaped by many worlds.

For the past 17 years, I’ve worked as a marketing manager, content strategist and producer, project director—and even as a founder; blending aesthetics, storytelling, and systemic thinking to help clients thrive. From managing campaigns for global causes to turning small businesses into online success stories, I work where creativity meets impact.

I’m not just one thing. I’ve worked across industries, led projects from scratch, and built teams in the middle of chaos. I find patterns in complexity and bring ideas to life. Being a multipotentialite means I can move between disciplines easily—and that’s my superpower.

Whether it’s launching a brand, building a fundraising campaign, or restructuring a digital process—I’m at my best when I’m connecting the dots.

Ways I’ve helped other clients…

  • "We had a vague idea of what we wanted. Maris researched our competition, audience and analytics to design a flexible project that matched perfectly our needs."

    Digital Fundraising Strategy

  • "We knew we wanted growth on social media, but were unsure of how to get there. Maris had a look at our stats and came back with a clear content production plan that helped us reach our goals"

    Outreach & Social Media

  • "Things changed drastically in our organisation almost overnight—we were overwhelmed and unsure of our next steps. With very little input, Maris came back with three smart, interchangeable concepts that fit together like Legos and adapted perfectly to our evolving needs. Brilliant work!"

    Conceptualising

  • I also helped raise sales from less than 1K a year to 800K in 18 months

    E-Commerce

Get a Quote

Creating makes me happy, and designing graphical concepts is one of my favourite parts of the job.

  • Maris Passarelli - Digital Strategist - Berlin - Pair of black and white combat boots with "Truth Will Out!" text pattern, placed on two brown shoe boxes.
  • Maris Passarelli - Digital Strategist - Berlin - Patterned bag with hourglass design, text "SOON"
  • Maris Passarelli - Digital Strategist - Berlin - Tote bag with blue and green geometric pattern, featuring white shoulder straps and gold grommets, displayed from various angles including front, top, and interior views.
  • Maris Passarelli - Digital Strategist - Berlin - A stylish duffel bag with a geometric blue and green pattern, brown leather handles, and white sides. Several images show different angles, including a person carrying the bag.
  • Maris Passarelli - Digital Strategist - Berlin - A white tote bag with black handles featuring a geometric pattern of teal and dark blue squares.
  • Maris Passarelli - Digital Strategist - Berlin - A collection of men's swim trunks with a blue and green geometric pattern, shown in different views, including a model wearing them.
  • Maris Passarelli - Digital Strategist - Berlin - Flip-flops with a geometric pattern and black straps displayed in multiple angles.
  • Maris Passarelli - Digital Strategist - Berlin - A collection of patterned athletic shorts, primarily green with black and white trim, shown in various angles. One pair is black and white with a geometric print.
  • Maris Passarelli - Digital Strategist - Berlin - Pattern of hourglasses in a grid with curved central gap
  • Maris Passarelli - Digital Strategist - Berlin - Silhouette of an hourglass with text "IT'S TIME." and subscription prompt.
  • Maris Passarelli - Digital Strategist - Berlin - "Truth Will Out! Support WikiLeaks!" text in bold red and white on a black and red background.
  • Maris Passarelli - Digital Strategist - Berlin - Graphic with five hourglass icons and the text 'NEW TIMES NEW MEASURES'
  • Maris Passarelli - Digital Strategist - Berlin - Backpack with "Truth Will Out! Support WikiLeaks!" message and official website URL on red background.
  • Maris Passarelli - Digital Strategist - Berlin - Backpack with 'Truth Will Out! Support WikiLeaks!' printed on the flap, featuring a black and white design.
  • Maris Passarelli - Digital Strategist - Berlin - Black and white patterned socks with black heel and toe areas displayed in multiple views.
  • Maris Passarelli - DigitalA set of images showing a notebook with a cover pattern repeating the phrase 'Truth Will Out.' One image shows the notebook open, revealing lined pages. Another image features the notebook on a desk with writing instruments.
  • Maris Passarelli - Digital Strategist - Berlin - Woman in red dress holding multiple shopping bags, text reads "The One Million Challenge by Maris."
  • Maris Passarelli - Digital Strategist - Berlin - Stylized image of a cat wearing oversized sunglasses on a vibrant yellow and pink background. Text reads 'The One Million Challenge by Maris.'
  • Maris Passarelli - Digital Strategist - Berlin - Cat wearing large white sunglasses in a pink and blue color scheme.
  • Maris Passarelli - Digital Strategist - Berlin - Stack of denim jeans with "Slow Fashion" spelled out in blocks on top, using a blue and pink color filter.
  • Maris Passarelli - Digital Strategist - Berlin - Visual of a woman with overlayed text about the creative process, asking about the how, why, and what of making. Text mentions exploring the process of creating jewelry.
  • Maris Passarelli - Digital Strategist - Berlin - Stylized portrait of a woman with hands on her face, overlaid with the text 'Worry No Longer' and stylized initials 'GR'. The image has a pink and blue color filter.
View My LinkedIn Portfolio

Things we could do together…

Digital Communications Strategy

Let’s define your goals, identify what’s working, and uncover what needs to shift. I’ll analyse your data and market trends to craft a strategy that takes your digital communications to the next level.

Structure Your Journey With AI

Imagine a coach that not only listens—but also sets up a personalised structure of tools, reminders, and mindset reprogramming to help you flow with ease. No more forcing yourself into systems that don’t fit. Let’s build one that shines a light on how you work best.

Strategize Your E-commerce Journey

Turn your idea into a thriving online store. Together, we’ll define your goals, craft your brand message, choose the right tools, and build a strategy that drives sales and feels true to you.

Maris Passarelli - Digital Strategist - Berlin - Smiling woman with long hair, wearing a striped blouse with a bow at the collar.

Who would you be working with?

The story that shaped me

Born into a uniquely creative environment in Guatemala, I developed a natural curiosity and problem-solving mindset early on. My community valued collaboration, resilience, and joy—qualities that shaped how I work and build today.

The Guatemalan culture is entrepreneurial by nature. People don’t wait for permission to create—they just go for it. That fearless spirit is in everything I do.

My Professional Roots

I started in digital before Instagram even existed. Since 2008, I’ve worked in content, design, branding, and strategy—collaborating with local brands, luxury ateliers in London, international human rights campaigns, and social movements like Free Assange and WikiLeaks.

Some highlights:

  • Grew Soler London’s online sales from £400/year to £800,000 in 18 months

  • Produced video campaigns and managed digital teams for global advocacy

  • Founded an award-winning sustainable startup in the UK

  • Designed digital experiences and storytelling strategies for powerful causes

Now, Let’s Get Personal

For the past 9+ years, I’ve lived in London, Italy, and Berlin.

Berlin has become my base, and I love its artistic vibe, quirky coffee shops, and the endless opportunities to explore. Whether walking along the river or discovering something new, the city never fails to offer me a new perspective.

What’s Next For Me?

In 2025, I decided to go solo. I’m building my own business, sharing the process online, and testing new ideas. You can follow the journey on Instagram or TikTok—and if you’d like to create content together, get in touch!

Get in touch!